If you have dry skin you have probably run your fingers across it and wondered what it would take to make it smooth and silky. That’s an important concern because it does not just affect your tactile impressions of your skin. When your face feels dry, scratchy, flaky and parched the surface smoothness is only an indicator of problems deeper down. Skin cells feel rough or flaky when they are depleted of fluids and they dry out. As they dry, they crumple inward and lose their natural flexibility. Cracks appear and damage begins as the face sags and wrinkles. We think of the appearance that results from that process as “aging” when it is really more a function of “drying.” When you think of it that way it is kind of amazing isn’t it? You could keep your skin young if you successfully kept it hydrated! That’s really how simple it is.
When we are young, there are processes in place in our skin which keeps the skin moist and renews the hydration in cells. As we get older, starting in our twenties, the skin loses some of its ability to produce collagen and moisture is lost. Then the damage of dry skin begins to form lines and wrinkles around the mouth, around the eyes. Botox works because it keeps the skin from moving so it doesn’t wrinkle. But wouldn’t you rather have skin that moved naturally and didn’t wrinkle because it is well moisturized? Of course you would.
Scientists have spent decades researching the normal process of skin aging and they discovered some natural chemicals that work with the skin to keep it moisturized and help the skin repair and renew itself. Two of the most effective ones, Hyaluronic Acid and Squalane are in our Maximum Moisture™™ face cream. As a matter of fact, Maximum Moisture™ contains the maximum therapeutic dose of Hyaluronic Acid. That is the amount that has been deemed to be effective for your skin. Less is not enough, more won’t accomplish anything extra.
How does it work? When Maximum Moisture™ is applied to your skin, it penetrates deep into the cells bringing hydration and restoring flexibility and suppleness to your skin. But it also does more. It is an ingredient that your body needs to boost collagen production so not only does it moisturize, it encourages your skins natural production of the collagen that young skin produces on its own. That’s why regular applications of Maximum Moisture work wonders for your skin! If you are ready to begin the healing process click here and learn more about Maximum Moisture™.